Beaujolais Nouveau Day
Today marks the world’s most famous wine party – which is definitely our kind of celebration! The popularity of Beaujolais Day has soared throughout South Wales becoming something of an institution in Swansea so we thought we’d tell you a little about Beaujolais Day’s history…
- Beaujolais Nouveau is the new wine from the first harvest of grapes in the Beaujolais region of France. It is a fruity, very young red wine that is released for sale every year on the third Thursday of November, at the stroke of midnight. The uncorking of the bottles in France is marked by parties, fireworks and other festivities.
- The original day for Beaujolais Nouveau day was November 15th however it then changed to the third Thursday of every month with the intention to ‘bring about a more festive celebration’ and encourage people to party into the weekend.
- Beaujolais Nouveau is made from handpicked Gamay grapes grown in the Beaujolais region of France
- According to a French law passed in 1985, Beaujolais Nouveau may not be released earlier than the third Thursday of November.
- The wine belongs to a category of wines called vins primeurs, meaning any wine sold in the same year it is harvested, not long after completing fermentation.
- The wine’s easy drinkability is due to a process called carbonic maceration, or whole berry fermentation, which allows the juice to be extracted from the grapes without extracting the bitter tannins.
- Every year, the Beaujolais Nouveau wine will taste different to the previous year. This is due to what weather the region has had throughout the year.
- You should drink Beaujolais Nouveau wine chilled unlike other red wines. You should put a bottle of Nouveau in the fridge for around 15-20 minutes as a slight chill will bring out the fresh, fruity flavours.
- There are over 100 Beaujolais Nouveau-related festivals held in the Beaujolais region. The most famous festival, Les Sarmentelles, is held in Beaujeu, the capital of the region, and lasts for days. The winner of the annual tasting contest wins their weight in wine!
- Beaujolais Nouveau day used to see heavy marketing, with races to get the first bottles into supermarkets and release it by 12:01am!